Find Your Perfect Foundation Shade — The FEMORA Tone Matching Guide

https://cdn.shopify.com/s/files/1/0651/8666/0595/files/FoundationShadeChart_deab418c-aa45-45e5-b9b7-badb02337eaa_480x480.jpg?v=1704269004
https://i0.wp.com/post.healthline.com/wp-content/uploads/2022/09/2447280-How-to-Identify-Your-Skins-Undertones-1296x728-body.png?h=3126&w=1155
https://cdn.isa-aydin.com/wp-content/uploads/2021/08/swatches-for-beauty-products.jpg
https://janeiredale.com/cdn/shop/articles/how-to-match-foundation-to-skin-tone_600x.jpg?v=1714678460

Foundation should match your skin —
not the trend, not the lighting at the store, and definitely not your friend’s shade 😌

Finding the right tone changes everything:
✨ smoother finish
✨ natural glow
✨ true confidence

Here’s a simple FEMORA-approved guide to choosing your perfect everyday base.

🌈 Step 1 — Identify Your Undertone

✔ Cool → pink, rosy, or blue undertones
✔ Warm → golden, peachy, or olive undertones
✔ Neutral → a balanced mix of both

Quick tests:

Test Cool Warm Neutral
Vein Color Blue/purple Green Mix of both
Jewelry Silver pops Gold shines Both look great
Skin in Sun Burns easily Tans easily Burns then tans

Undertone ≠ lightness of skin.
(You can be fair + warm, deep + cool, etc!)

☀️ Step 2 — Choose Shade Based on Depth

How light or dark your skin appears:

  • Fair

  • Light

  • Medium

  • Tan

  • Deep

💡 Tip: Match to your neck, not the back of your hand.

🎯 Step 3 — Swatch Test in Natural Light

https://www.lemon8-app.com/seo/image?index=2&item_id=7259457962115203590&sign=f5ef338891eed3ae665f607e34a98b0b
https://i.ytimg.com/vi/K5tCvdRvYtU/maxresdefault.jpg

Where to test:

  • Jawline → blends face + neck

  • Check indoor AND daylight

The best shade = disappears into your skin ✅

💫 Bonus: Adjust by Season

Summer: +1 deeper shade
Winter: lighter + more hydration
(You can mix two colors too!)

💋 FEMORA Everyday Base Picks

✨ Products curated for natural skin confidence:

  • Natural Finish Foundation — breathable daily base

  • Soft-Matte Longwear Foundation — polished, oil-control power

  • Skin Tint Serum — when you want barely-there coverage

Each product offers:
✔ real-skin textures
✔ shade diversity
✔ easy application for beginners

Shop them here:
👉 femorawomen.com/collections/beauty

✅ Shade Matching Checklist

Goal What to choose
natural daily look sheer or natural finish
longer wear days soft-matte finish
youthful glow creamy + hydrating base
camera-ready buildable coverage

The right shade doesn’t change your face —
it brings your face into the light 🌟

💖 Final Reminder

You deserve a shade that celebrates your unique beauty.
No filters needed. No pretending.

Just confidence, every day.
FEMORA Women is here to help you find your perfect match 🤍

 

Back to blog